Features & Benefits
- Permanent hair dye with optimal grey coverage
- Translucent gel formula with precious flower oils for luminous reflects
- Contains colourant and developer gel, color lock conditioner, and disposable gloves
- Intensifies natural tones of hair color for intense, permanent results
- Complete hair color treatment for a beautiful shade with long-lasting shine
- Iconic 'You're Worth It' brand tagline created for Preference 50 years ago remains at the heart of the brand


























