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Item #:
248484676
Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks, (Hardcover)
Item #:
248484676
NZD 67
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A young entrepreneur's blueprint for taking the right risks, scaling to new heights, and building a legendary brand.
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Product Details
- NEW YORK TIMES BESTSELLER - A young entrepreneur's blueprint for taking the right risks, scaling to new heights, and building a legendary brand. I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.--Snoop Dogg Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand. Berner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley. In Becoming Legend, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including: - It Starts with a Vision: Potential is everywhere. Recognize opportunities and don't be afraid to think big.- Access Is Everything: Your network is your net worth. Learn how to leverage and increase your access to impactful people. - Become Timeless: Creating an identity is crucial in brand-building, whether it be you or your logo.- Put Your Fingerprints on Everything: If you let people speak for you or represent your vision, a great idea may never blossom. - Never Be Afraid to Throw Back Whales: Learn to trust your gut. Not all money is good money. Becoming Legend is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | March, 2026 |
| Pages | 272 |
| Subgenre | New Business Enterprises |
| Series title | No Series |
| Edition | 1 |
| Publisher | Harmony/Rodale/Convergent |
| Original languages | English |
| Language | English |
| Awards won | None |
| Is collectible | N |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.41 x 0.98 x 9.51 in (16.3 x 2.5 x 24.2 cm) |
| Assembled product weight | 0.97 lb (440 grams) |
| Bisac subject heading | Business & Economics |
Product Description
Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks, (Hardcover)
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Customer Questions & Answers
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Question:
What is the primary focus of 'Becoming Legend'?
Answer: The book focuses on providing a blueprint for entrepreneurs to take risks, grow their businesses, and establish a strong, lasting brand. -
Question:
Who is the author of this book?
Answer: The author is Harmony, who shares insights from Berner, the co-founder and CEO of the successful cannabis company, Cookies. -
Question:
When will 'Becoming Legend' be published?
Answer: The book is set to be published on March 3, 2026.
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NZD 67
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Features & Benefits
- Transform your entrepreneurial journey with Berner's proven strategies.
- Learn how to recognize opportunities and make calculated risks.
- Build a valuable network to amplify your success.
- Establish a timeless identity for your brand.
- Master risk management and trust your instincts in business.
- Create a lasting legacy beyond just wealth accumulation.
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