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Item #:
95519866
Branding In Five and a Half Steps
Item #:
95519866
NZD 85
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Branding explores every step of the development process required to create the simplest and most immediately compelling brands.
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What Stands Out
Step-by-Step Guide
Offers a clear, structured approach to branding, making it accessible for beginners and useful for experienced marketers looking to refine their strategies.
Practical Exercises
Includes actionable exercises that encourage readers to apply concepts immediately, enhancing learning and fostering creativity throughout the branding process.
Diverse Case Studies
Features a variety of real-world examples across industries, showcasing successful branding applications which inspire and guide readers in their unique branding efforts.
Product Details
- Step-by-step visual guide to creating successful brand identities
- Written by Michael Johnson, a renowned graphic designer and brand consultant
- Features case studies of notable rebranding projects
- Reveals hidden elements and processes involved in creating successful brands
- Includes over 1,000 colorful illustrations of successful corporate identities
- Equipped with generic templates for creating brands and ads
| Publisher | Thames and Hudson Ltd |
| Publication date | 29 Sept. 2016 |
| Edition | Illustrated |
| Language | English |
| Print length | 320 pages |
| ISBN-10 | 0500518963 |
| ISBN-13 | 978-0500518960 |
| Item weight | 1.45 kg |
| Dimensions | 21.5 x 25.3 x 3 cm |
Product Description
Branding In Five and a Half Steps
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Customer Questions & Answers
-
Question:
Who is the author of the book?
Answer: Michael Johnson is the author of the book. He is one of the world's leading graphic designers and brand consultants. -
Question:
What is the special feature of the book?
Answer: The book provides generic templates enabling readers to create their own brand or ad with ease. -
Question:
What is the target audience for the book?
Answer: The book is for graphic designers, brand consultants, and anyone interested in creating successful brands.
Branding & Logo Design Editorial Review
Branding In Five And A Half Steps is an essential read for anyone involved in branding, from novices to seasoned professionals. The book's strength lies in its clarity, presenting complex branding concepts in plain English without the marketing jargon that often clouds the topic. It effectively bridges the gap between strategy and design, making it a valuable resource for agencies and clients alike. Through engaging anecdotes and a wide range of global examples, the author Michael Johnson demystifies the branding process, allowing readers to grasp both the strategic and visual aspects of brand identity. Many reviews highlight its educational value, ensuring it should have a place on any branding bookshelf.
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Pros
- Clear, jargon-free writing for easy understanding
- Bridges strategy and design effectively
- Engaging real-world examples and anecdotes
- Visually appealing layout enhances readability
- Educational for both beginners and experienced professionals
Cons
- Some may find it light on advanced strategies
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NZD 85
Order now and get it around Sunday, September 20
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Features & Benefits
- Step-by-step visual guide to creating a successful brand
- Case studies to identify why people select one brand over another
- Unveils hidden elements involved in creating a successful brand
- 1000+ vibrant illustrations showcasing successful corporate identities
- Generic templates enabling to create your brand with ease
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